The Journey Behind BeaconWest
The Journey Behind BeaconWest
Marketing infrastructure built on clarity, curiosity and connection.
Some journeys are planned. Mine started with a recommendation from a stranger… and a loyalty card.
The beginning
The beginning
My first business trip to Europe turned into a weekend adventure in Dublin after my friends said, if work was already paying for the flights, I'd be crazy not to make the most of it. One chance encounter with a stranger led to a personalised itinerary for the next day.
My first business trip to Europe turned into a weekend adventure in Dublin after my friends said, if work was already paying for the flights, I'd be crazy not to make the most of it. One chance encounter with a stranger led to a personalised itinerary for the next day.
A Moment of Fate
A Moment of Fate
When I met that same stranger at the final stop on my list, I told them that the list must have been rigged. They laughed and said, ‘No, you aren't done yet… next on the list is Galway.’
When I met that same stranger at the final stop on my list, I told them that the list must have been rigged. They laughed and said, ‘No, you aren't done yet… next on the list is Galway.’
The best advice I’ve ever been given
The best advice I’ve ever been given
Fast Forward
Fast Forward
12 years later, here I am — an Irish citizen who sobbed her way through the citizenship ceremony with no qualms. That stranger from Dublin? Never saw them again!
12 years later, here I am — an Irish citizen who sobbed her way through the citizenship ceremony with no qualms. That stranger from Dublin? Never saw them again!
Thanks for reading my story.
Thanks for reading my story.
➜ I’d love to hear yours.
I’d love to hear yours.
Build solid foundations.
Build solid foundations.
Technology should support your business - not complicate it.
Technology should support your business - not complicate it.
Measure what matters.
Measure what matters.
Good decisions begin with good data - and what can be learned from it,
Good decisions begin with good data - and what can be learned from it,
Marketing keeps changing.
Marketing keeps changing.
The fundamentals don’t. Let's make sure you're business is seen.
The fundamentals don’t. Let's make sure you're business is seen.
©2026 BeaconWest
©2026 BeaconWest