The story of how BeaconWest came to Galway
The story of how BeaconWest came to Galway
Marketing infrastructure built on clarity, curiosity and connection.
Some journeys are planned.
Mine started with a recommendation … and a loyalty card.
The beginning
The beginning
A work trip to London became something much bigger.
A work trip to London became something much bigger.
36 hours in Dublin
36 hours in Dublin
One recommendation changed everything. A personalised itinerary for the next day.
One recommendation changed everything. A personalised itinerary for the next day.
The best advice
The best advice
When I saw him at the final stop, I told him the list was rigged. He laughed . ‘No… next on the list is Galway.’
When I saw him at the final stop, I told him the list was rigged. He laughed . ‘No… next on the list is Galway.’
The best advice I’ve ever been given
The best advice I’ve ever been given
Carried that list for 2 years
Carried that list for 2 years
It’s still in my wallet, though. a little bit worse for wear.
It’s still in my wallet, though. a little bit worse for wear.
My first trip to Galway.
My first trip to Galway.
Kidnapped to go watch Ireland play in a Euro Cup Qualifier. Instant friends though, still trying for the Euros.
Kidnapped to go watch Ireland play in a Euro Cup Qualifier. Instant friends though, still trying for the Euros.
Fast Forward.
Fast Forward.
12 years later, here I am — an Irish citizen who sobbed her way through the citizenship ceremony with no qualms.
12 years later, here I am — an Irish citizen who sobbed her way through the citizenship ceremony with no qualms.
And no, this isn’t a love story—it’s a life story. But let me know if you’re him!
And no, this isn’t a love story—it’s a life story. But let me know if you’re him!
Build solid foundations.
Build solid foundations.
Technology should support your business—not complicate it.
Technology should support your business—not complicate it.
Measure what matters.
Measure what matters.
Good decisions begin with good data.
Good decisions begin with good data.
Marketing keeps changing.
Marketing keeps changing.
The fundamentals don’t.
The fundamentals don’t.
Thanks for reading my story. I'd love to hear yours.
Thanks for reading my story. I'd love to hear yours.
©2026 BeaconWest
©2026 BeaconWest