The Team Behind BeaconWest
The Team Behind BeaconWest
Marketing infrastructure built on clarity, curiosity and connection.
Some journeys are planned. Mine started with a recommendation from a stranger… and a loyalty card.
The beginning
The beginning
My first business trip to Europe turned into a weekend adventure in Dublin after my friends said, if work was already paying for the flights, I'd be crazy not to make the most of it.
My first business trip to Europe turned into a weekend adventure in Dublin after my friends said, if work was already paying for the flights, I'd be crazy not to make the most of it.
36 hours in Dublin
36 hours in Dublin
One chance encounter with a bartender at a late pub changed everything. They gave a personalised itinerary for the next day.
One chance encounter with a bartender at a late pub changed everything. They gave a personalised itinerary for the next day.
The best advice
The best advice
When I met that same stranger at the final stop on my list, I told them that it must have been rigged. They laughed and said, ‘No, you aren't done yet… next on the list is Galway.’
When I met that same stranger at the final stop on my list, I told them that it must have been rigged. They laughed and said, ‘No, you aren't done yet… next on the list is Galway.’
The best advice I’ve ever been given
The best advice I’ve ever been given
They gave me a loyalty card that I carried for 2 years.
They gave me a loyalty card that I carried for 2 years.
It’s still in my wallet, just a little bit worse for wear.
It’s still in my wallet, just a little bit worse for wear.
My first trip to Galway.
My first trip to Galway.
It started with a hostel reservation & the promise of a pint from my loyalty card. It didn't take long before locals invited me along to cheer on Ireland in a Euro qualifier - a small act that made the city feel like home long before I ever imagined living here.
It started with a hostel reservation & the promise of a pint from my loyalty card. It didn't take long before locals invited me along to cheer on Ireland in a Euro qualifier - a small act that made the city feel like home long before I ever imagined living here.
Fast Forward.
Fast Forward.
12 years later, here I am — an Irish citizen who sobbed her way through the citizenship ceremony with no qualms. That stranger from the bar in Dublin? Never saw them again!
12 years later, here I am — an Irish citizen who sobbed her way through the citizenship ceremony with no qualms. That stranger from the bar in Dublin? Never saw them again!
Well, I'm still here! And no, this isn’t a love story - it’s a life story. But let me know if you’re them!
Well, I'm still here! And no, this isn’t a love story - it’s a life story. But let me know if you’re them!
Thanks for reading my story.
Thanks for reading my story.
➜ I’d love to hear yours.
I’d love to hear yours.
Build solid foundations.
Build solid foundations.
Technology should support your business - not complicate it.
Technology should support your business - not complicate it.
Measure what matters.
Measure what matters.
Good decisions begin with good data - and what can be learned from it,
Good decisions begin with good data - and what can be learned from it,
Marketing keeps changing.
Marketing keeps changing.
The fundamentals don’t. Let's make sure you're business is seen.
The fundamentals don’t. Let's make sure you're business is seen.
©2026 BeaconWest
©2026 BeaconWest